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June 15, 2011 by Sara Nguyen 1 Comment

Top 5 social media marketing tips for small business

Social media has dramatically impacted the way that we do communicate with our customers and prospects. This game is now, more than ever – survival of the fittest and in order to compete we need to realise the importance of having a social media presence. More and more we are seeing how small businesses are successfully using social media to grow their customer base and build their brands online. By leveraging the power of social media, we now have the ability to realise more success than ever before. We now have the tools and resources to play in this game – and win. My top 5 social media marketing tips for small business outlines the best ways that I have found to start using social media to help grow your business.

1. Have a plan in mind for your social media presence.

Social media isn’t just a conversation. It’s where the party takes place. Having a social media strategy is more about how you are going to be social and THEN…how you use the tools. So when planning, think about your social media presence like having a party where you are the host. Why are you having the party? Who are you going to invite? How are you going to entertain and engage them at the party? What are you going to do after the party?

2 Don’t be afraid of social media.

Don’t let the thought of this massive technology overwhelm you. Get into it! Get doing! Believe it or not, you can’t break it. Register for your social media sites. The best way to see success with social media – is to actually start using it. Test and learn & refine. I would recommend starting off with: Facebook, Youtube,  Twitter,  You can register for FREE! And get your party started.

3. Keep the party going.

A common problem that small businesses have is that they set up their facebook, youtube and twitter accounts and then they abandon the party! They don’t listen, mingle, offer finger food and canapés, update or put out any content that is engaging. No Videos, no photos, no status updates. What kind of party is that? Keep the pulse going so people can dance and interact. This is the whole point of social media. The interaction, the party.

4. Keep track of your party.

Check in, see how things are going and if things aren’t working – try something different. Facebook offers Facebook insights for Fan Pages enabling you to see demographic information, response rates and interaction with your post and much more. Don’t become too obsessed with the figures but realise the value of having such rich information available.

5. Be consistent even if it means getting some one to help you at the party.

Although your party will have peak times and low times when you post content, the key to social media marketing success – is consistency. Research suggest that 80% of people don’t proactively go back to the fan pages they “like”. This means that if you aren’t posting content regularly, you are not appearing in people’s feeds and hence, not top of mind. There are tools available to enable you to have multiple administrators to help you manage your social media so it doesn’t all have to be you attending to your party guest

So that’s my tips on how to hold a great social media par-tay. If you haven’t already – give them a go. There’s no reason you can’t try any of the tips and rock the house. ☺ Love it, hate it, just let me know you’re alive and leave a comment.

Love, peace and all things Social Media,

Sara Social Media Rocketeer 

 

 

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    By: Sara Nguyen

    Digital Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses accelerate their business growth online.

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    How to Create Mini Clips from your Facebook Livestream
    Top 3 Social Media Tips: How to create social media content and posts
    How to embed Facebook Videos
    How to repurpose your Facebook Live content for social media
    How to schedule Facebook Posts

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  1. Helena8664 says

    February 27, 2012 at 10:08 pm

    I love the simplicity with which you approach your blog posts. You make some great points that only aim to help. As far an #5 goes, people might be interested in fiverr.com if they haven’t already heard of it. There would be many people, like myself, willing to help keep up on social media type things…for only 5 bucks! 😀

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sara.nguyen1

Video & Business Coach  🎥 🤳💋 🍪
Instagram post 17843764264843176 #Repost @ramit ・・・ _⁠
⁣#millionairemindset #richlife #entrepreneur  #success  #mindset #thinkbig #financialeducation⁣ #successminded #seekresults #motivated #successmindset⁣⁠ #motivation⁣⁣⁠
Instagram post 18117251659022379 #Repost @laurajaneillustrations
・・・ Remind yourself just how worthy, capable, beautiful, brave, strong and fearless you really by just repeating it over and over again to yourself!
Write it down, put it on post-it’s and stick them all over your house.
Repeat it,
Believe it
And it will become your reality!
#repeatafterme #sundaymotivation #sundayreminder #sundayeveningreminder #sundaynightreminder #sundaymood #sundayvibes #changeyourmindset #positiveaffirmations #positivemantra #mantras #laurajaneillustrations
Instagram post 17854651873683080 We’re into the final weeks of 2019. ⁠
⁠
It’s easy to judge yourself based on how your business performed this year.⁠
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But if you look back at your life, you’ll see there were things you were really bad at when you first started...⁠
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There was a time when you couldn’t walk, read, ride a bike, make jokes (LOL!) or cook...⁠
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And on and on and on.⁠
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And now...and now you’re pretty good at these things. ⁠
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Business isn’t any more complicated than the things in life you’ve already mastered.⁠
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It’s about 3 steps. ⁠
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Creating something that you can offer people. ⁠
Finding people to sell what you’ve got to offer. ⁠
Selling more stuff to the people who’ve purchased from you. ⁠
Simple.⁠
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Right now, you may not be amazing at these 3 steps, but...⁠
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... you will be soon.⁠
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How do I know?⁠
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Because you’ve accomplished much more difficult, complex, and important things in this life.⁠
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Just give yourself a little time.⁠
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Don’t give up.⁠
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How long do you wait for a baby to learn how to walk on their own?⁠
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6 months?⁠
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A year?⁠
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The answer: as long as it takes.⁠
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You don't get mad at them because it takes them how long it takes them.⁠
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The same goes for you and your business goals.⁠
⁠
How long should you keep trying?⁠
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6 months?⁠
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A year?⁠
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The answer: as long as it takes.⁠
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A loving reminder you may have needed to hear. ⁠
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#girlbossrally�#girlbossesau�#girlbosshustle�#girlbossmoment�#girlbosstips�#girlbossinspiration�#girlbossmagic�#girlbossgang�#girlbossau�#girlbossesunite�#girlbossnl�#girlbossforlife�#dutchgirlboss�#bossgirlbloggers�#bossgirlcertified�#bossgirlssquat�#bossygirl�#bossbabemovement�#bossbabemindset�#bossbabelife�#bossbabesquad
Instagram post 17845145299838849 #Repost @workparty ・・・
Daily reminder that being yourself is the only way to be ✨#inspiration #authenticself #beyourbestself #instagrammotivation
Instagram post 17923599193346980 I’ve just reached 10 000 subscribers on my little YouTube channel 😊. .
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And I’m grateful for every single person who watched, liked and subscribed to my channel. 🥰
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I was told at a young age that I didn’t  fit the “look” to be on camera... but @youtube gave me access to a platform without gatekeepers where I get to create content and share it how I want. .
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🙋🏻‍♀️I’m glad to be here and I’m glad to be able to create, share and reach people every day. 💖❤️💗💞
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#10ksubscribers #youtubecreators #youtubecreator #youtubeblogger #youtubers #contentcreators #contentcreation #videomarketing #videomarketer
Instagram post 18116186263031461 #Repost @laurajaneillustrations ・・・
WE MADE IT! 🙌🏻 #weekendloading #loadingyourweekend #yourweekendisloading #friday #fridaymood #fridayvibes #weekendmood #getyourfridayon #friyay #laurajaneillustrations
Instagram post 17855919205645203 One of my favourite ways to further leverage your Facebook livestreams and create more social media content is by creating quotes.⁠⠀
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Get more tips and watch the full video on YouTube. Link in bio.⁠⠀
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#mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠⠀ #socialmediatips #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediabusiness #socialmediamarketing
Instagram post 18015128440255199 If you want to get more leverage out of your Facebook Livestream, you can create a vertical version of the video. ⁠⠀
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And if you create a vertical video, you can post it to #Pinterest. Yes, Pinterest does do video and you can also post it to Instagram, IGTV.⁠⠀
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Get more tips and watch the full video on Youtube. Link in bio. ⁠⠀
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#contentcreation #youtubevideo #contentcreators  #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠⠀ #socialmediatips #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediabusiness
Instagram post 18117772855026761 If you want to repurpose your Facebook livestream so you can create more social media content, take the Facebook live stream and then create mini videos from it. 😁🎞️⁠⠀
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Yes, mini videos from the big video! So I'm going to show you how to do this in Facebook Creator Studio because you can actually cut up your Facebook livestream directly within Facebook itself without having to use any extra tools. ⁠⠀
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Get more tips and watch the full video on YouTube. Link in Bio. ⁠⠀
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#contentcreation #youtubevideo #contentcreators  #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠⠀ #socialmediatips #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediabusiness #socialmediamarketing
Instagram post 17876659888494495 If this year hasn't quite gone how you hoped, remember a few things:⁠
1. You are still awesome 🧜🏽⁠
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2. The things that have happened to you this year..do not define who you are. 🧚🏼⁠
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3. There's a new year coming, friends! 😍 Don't look back, you're not going that way. ⁠
#onwards⁠
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#quotestoremember #quoteoftheday #quotesdaily #motivationalpost #motivationalquotes #motivationalwords #motivationalmoments #motivationalthoughts #motivationalpic #motivationalposts #motivationalquotes #inspirationalquote #inspirationalquoteoftheday #inspirationalquotesandsayings #inspirationalquotestoliveby #inspirationalquotesforwomen #inspirationalquotesdaily #inspirationalquotesoftheday #inspirationalquotesaboutlife #inspirationalquotesofinstagram ⁠
Instagram post 17850618046726543 How do we repurpose our Facebook livestreams for social media? ⁠⠀
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The answer: Add your livestream to your blog. ⁠⠀
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With your Facebook live stream, you're able to take the video and embed your video to a blog post, whether you have a WordPress website or a Squarespace website and you're able to create an actual blog post from the actual video. ⁠⠀
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Get more tips and watch the full video on YouTube. Link in bio.⁠⠀
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#contentcreation #youtubevideo #contentcreators  #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠⠀ #socialmediatips #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediabusiness #socialmediamarketing ⁠⠀
Instagram post 18114944803014718 Do you ever feel #insecure about your #business and your ability to ‘make it’?⁠
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Well, I’m pleased to tell you that you are not alone. We all do. ⁠🙇🏻‍♀️
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When things don’t work out the way we expect in business, whether that’s not making the level of money we would like to, or not growing as fast as we thought we would…⁠
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People (myself included) tend to blame it all on themselves. ⁠😿
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We create stories in our head and tell ourselves that we’re:⁠
not good enough⁠
not made for business, ⁠
and we may as well give up. ⁠🙀
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And it’s a shame because being in business is an amazing way to create freedom, express your creativity and help the world in only the way that you can.⁠
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You can’t allow that pesky voice in your head to derail you from what you’re meant to do. ⁠🤔
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There’s never been a better time for people like us to be successful in business.⁠🤩
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We have access to technology and the ability to reach people more easily than ever before. ⁠😎
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Imposter syndrome, fear and insecurity about ‘making it’...everything you may be experiencing is completely normal. ⁠
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You might think that when you get to a certain level of business or income level, all the fearful feelings will go away.⁠
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“When I make a regular income from the business, life will be perfect ”⁠
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Mmmmm. Sorry to tell you...it won’t. ⁠🤨
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The reality is, I feel doubt and insecurity all the time and I’ve had regular income from my business for years.⁠
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I don’t feel this all day, every day...but it’s there.⁠
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And you know what?⁠
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Successful business owners I know tell me that they too still feel like imposters. They also have doubt and insecurity. ⁠
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Here’s the good news though…⁠😜
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What scares you today won’t scare you tomorrow⁠
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What is overwhelming today will be business as usual tomorrow.⁠
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So go and do what you were meant to do my friend. ⁠
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You've got this. ⁠
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠
Instagram post 17885683240448835 ⁠⠀
If you want to schedule Facebook posts, you can do this for free using Facebook's scheduling feature. Our sneaky friends at Facebook recently changed how you can do this...so I created a tutorial to help you with an updated step by step guide. ⁠⠀
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Watch the full video on YouTube. Link in bio.⁠⠀
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#socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠⠀
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Instagram post 18114867097003174 It’s Mid-November 2019.⁠
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Shops are selling Christmas goodies and the holiday season will be here before you know it. ⁠
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But there’s something that business owners like us forget: the year is not over yet! ⁠
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We still have some of the year left.⁠
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And now is not the time to give up. ⁠
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Now is the time to go full steam ahead and finish the year off in style. ⁠
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The words “it can wait until next year” shouldn’t even be in your vocabulary yet.⁠
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And even if this year has not gone to plan, the truth is you can still get out of your own way rock the rest of this year to make sure 2019 was a win for you.⁠
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Is it finally finishing your website and putting it out there?⁠
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Is it mustering up the courage to do your first livestream on Facebook? ⁠
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Is it running ads for a course/product/service?⁠
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Whatever it is, now is the time and you can do it. ⁠
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You've got this my friend. ⁠
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#contentcreation #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠ #motivation
Instagram post 18129745474002458 Facebook allows you to schedule your posts, whether that's your videos, blog posts links, or status updates in advance. The ability to do this was previously available from your Facebook page, but this has recently changed. Now, you can use Facebook Creator Studio to schedule your posts. Let's go over to my computer now and I'll walk you through how to schedule.⁠⠀
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Watch the full video on YouTube. Link in bio. ⁠⠀
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.⁠⠀ #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaservices #socialmedia101 #socialmediaexperts #socialmediabranding #socialmediastar #socialmediamanagers #socialmediabusiness #socialmediamarketing #socialmediaconsulting⁠⠀
#videomarketing #videocontent #marketingagency #marketingadvice #onlineadvertising #corporatevideo #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips⁠⠀
Instagram post 18076437451181357 One of the most important skills I’ve worked hard to develop is speaking in front of a camera.⁠
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I’m an introvert by nature, but one of the key activities that has grown my business was video.⁠
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I’ve never made a secret of the fact that I’m a huge introvert. Yes, really. Super introverted.⁠
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Please don’t comment and say, Sara, you seem so confident or Sara you are not an introvert because honestly, I am. I get my energy from being alone and being around a lot of people is incredibly draining for me.⁠
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For me, when I first started on camera, I felt overwhelmed because I had a picture in my head of speaking to thousands of (judgy) people. But then I flipped the script and told myself that it’s more like talking to a small, introvert-friendly group of friends. ⁠
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This got me through at first and then doing video became easier for me.⁠
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It felt not so scary. It felt nice. ⁠
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Shifting my mindset really helped me up my game with video. ⁠
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So why is this important to you my friend?⁠
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I’ve come to learn that your #mindset is everything. ⁠
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If you’ve been contemplating going on Facebook Live (or any video for that matter), I released a video that covers mindset shifts to help you feel more confident with video. ⁠
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So, if you’re like me and an introverted business owner, this may help. Link in bio. ⁠
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I talk about how to be more confident on Facebook Live , or any video really. And you'll learn 5 tips for building confidence. :) ⁠
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition#socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess ⁠
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Instagram post 17984370016286049 At the end of your livestream to wrap up you need to lead your viewers into your sales process. ⁠⠀
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You’re in business - to make money!⁠⠀
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Your Facebook Livestreams is all about building attraction and closing a sale. And whilst people don’t like to admit it, they want to be told and guided by what to do next. So tell them and lead them on what actions they should take. ⁠⠀
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠⠀
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#videomarketing #videocontent #marketingagency #marketingadvice #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediatools #socialmediahelp #socialmediadesign #socialmediastrategy #socialmediacontent #socialmediatip #socialmediamarketer #socialmediaconsultant #socialmediainfluencer #socialmediastrategist #socialmediafacts #socialmediasuccess #socialmediatrainer #socialmediaser
Instagram post 17909577976374668 After you’ve delivered the exceptional content in part 3, you’re close to the end of the livestream. ⁠
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What you want to do next is mention the topic again and summarise what you talked about. ⁠
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This is also handy for people who weren’t watching from the very beginning of your video. ⁠
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It’s a common technique used in broadcasting to remind viewers about what they’ve learnt and the value you’ve delivered.⁠
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You can recap by saying something along the lines like:⁠
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‘In this Facebook Livestream I walked you through how to make soft, delicious and buttery brioche that everyone will love. I covered all the steps from what to purchase through to resting your dough and baking it. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠
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#contentcreation #youtubevideo #contentcreators #socialmedia #mycreativecommunity #bloggercommunity #bloggingcommunity #creativecommunity #calledtobecreative #creativity #bloggerstribe #bossbabetribe #bloggervibes #creativeentrepreneur #createlounge #smallbizsquad #smallbizclub #communityovercompetition⁠
#videomarketing #videocontent #marketingagency #marketingadvice #onlineadvertising #corporatevideo #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips
Instagram post 18111125068001377 The content should take up the majority of your livestream time. It’s why people are watching. ⁠
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There’s lots of ways to deliver your content. ⁠
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You can talk about your topic in ordered steps, for example steps 1 through to step 5 of how to get from start to finish of your topic. You can break it into as many steps as you need to get through a process. ⁠
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You can also share a collection of tips. I use this a lot in my videos because not all topics have a ‘must follow’ sequence. ⁠
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Case studies of your experience, your clients stories or even observations of people in your market can be used to educate your viewers. ⁠
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Physical demonstrations or reviews are also engaging ways of delivering your content. ⁠
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There’s no rules, only tools so you can pick and choose, even mix it up to get your message across. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube. Link in bio.⁠
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#videomarketing #videocontent #marketingadvice #onlineadvertising  #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy
Instagram post 18029539834239337 When you start your Facebook Livestream, it’s important to frame the opening by telling them what you’re going to talk about and what they’re going to get out of what you have to say. ⁠
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You want to to entice your viewers to want to watch your video and you can do this by selling them on what’s in it for them (WIIFT). Explain the benefits they’re going to get. ⁠
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Get the entire go-to template for your Facebook Livestreams and watch the full video on YouTube> ⁠
Link in bio. ⁠
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#videomarketing #videocontent #marketingadvice #onlineadvertising  #socialcontent #facebooklive #videomarketingtips #marketingtip #internetmarketingtips #socialmediacoach #socialmediaqueen #socialmediatips #socialmediaagency #socialmediaexpert #socialmediatools #socialmediamanager #socialmediaguru #socialmedialife #socialmediahelp #socialmediadesign #socialmediastrategy
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