Social Media Legend has it that in order to have a successful social media marketing plan for your business – that you need to have access to a treasure cove of money and resources. I de-bunk the 5 myths of things you don’t need to execute social media marketing for your business, to set the record straight.
Myth # 1 You need a treasure chest of pirates gold to set up social media sites
Whilst there are many paid forms of social media available, the big 4 – Youtube, Facebook, Twitter and Linked In are FREE to sign up and use. Getting started with these 4, gives you ample leverage to start your social media marketing presence. So yes, you can actually start marketing your business online without a massive budget. The graphic design work required to make a social media site look ultra sexy can also be outsourced really cheaply and still look professional through services such as elance.com and freelancer.com
Myth # 2. You need to have High tech equipment to record video for YouTube.
You can record quality video from your phone, webcam, handy cam or other cheap devices easily. Regardless, users are more interested in the quality of your content and can forgive the quality of your video if they get the information that they want. So no, you don’t have to have state of the art video equipment to record video for your business.
Myth # 3 You need to invest in an expensive website for it to look professional.
This is my favourite myth because it is totally debunked through the power of social websites such as WordPress.org. You can create a highly professional looking website using free or cheap templates. The beauty of a wordpress website is that you can also quickly and easily update and manage it yourself. Gone are the days that you need to rely solely on a web developer to create your online presence.
Myth # 4 You need A Public Relations consultant to generate media buzz for you
Through power of social media and the accessibility of the internet, small businesses no longer need to be at the mercy of big media to get PR. As a result you don’t need to hire a PR consultant to manage your exposure. You have the capability and resources now to create your own buzz without media gate keepers.
Myth # 5 You need a Mark Zuckerberg level understanding of code to build your social media marketing engine
Social media, Facebook, blogging, webites, applications – are so user friendly these days that even the most technologically resistant person can handle them. You no longer need to learn code to create a website or blog. Social media is easy to use and fun. Social media is growing at such rapid pace that it is easy to feel overwhelmed by the technology. However, with the right plan you can use social media to elevate your business to new dimensions and get more exposure to customers than ever before. So don’t be dismayed by the myths and embrace the social media revolution that is changing the world of small business for the better.
What other Social Media myths have you heard? Check out Social Media Today for a cool article on Social Media Myths.
Sara Social Media Rocketeer www.socialmediarocketeer.com