So you may have heard of this site called YouTube, it has heaps of lady gaga music videos amongst every other video you can think of. Video is a very powerful social media marketing tool that can quickly position your business as a cut above and leave your competition eating your dust. I studied Sarah Dussault from Sarahfit.com a successful fitness and health professional in Boston best known for her videos on YouTube to show you how you can effectively use video to grow your business.
Use Youtube videos to give you exposure
The Sarah Fit Channel currently has over 33 000 subscribers PLUS her channel has had over 3.7 million views for her videos to date. Whilst we shouldn’t get too obsessed over the hits, you can’t deny the exposure available. YouTube is one of the most popular sites in the world. Fact. The amount of time that people are spending on Youtube is astounding. What this means is that your audience is watching and you have an opportunity to reach them through this channel.
Put a face to your business name with a Youtube video presence
As the star of the Sarah Fit Channel, Sarah rocks her videos as the beautiful face behind her business. She does all of her fitness fitness instruction videos, healthy cooking demonstrations, advice and recommendation videos. Having a video presence allows for you to make it real for your customers. They relate better to real human beings that they can connect with and follow than just a faceless business logo.
Showcase your individuality to differentiate your business with Youtube
Sarah’s passion, drive and charisma makes her channel very engaging and entertaining to watch. When it comes to giving your business a competitive edge, using video allows for you to show case your personality as your differentiator. Followers will love all those quirky things you do and say, as long as you are true to who you are.
Demonstrate your expertise and show how you’re the real deal
There are over 145 videos to date on the Sarah Fit Channel. Each video is packed with valuable information on how to live a healthy lifestyle including exercises, work out routines, eating recommendations and more. Straight away you recognise her expertise in this industry through the extensive knowledge displayed in her videos. Through the power of video you can show everyone that you know what you’re talking about, that you are relevant, can help and provide what they are looking for. Instant credibility.
Create a following of raging fans on Youtube
If you read Sarah’s facebook fan page, or Youtube channel comments, you will see how much her followers absolutely adore her. They find great value in her videos and truly are raging fans. Whilst it can take time to build a following, good use of video accelerates this. When you use video correctly for your business, delivering valuable information – people will follow you. They want to be informed on issues they have an interest in. Video is how you can connect with them.
Move customers along the sales process to buy off you
I have no doubt that there are many Personal Trainers and fitness professionals in Boston. However, if I lived in Boston and I was looking for a Personal Trainer – I would want to be trained by Sarah. From her You Tube channel I can see that she knows her stuff, I can judge from her personality that it would be a fit for me, and I like and trust her. This is the power of video. Without having met you personally, customers can make an educated judgement of their level of product or services – and then buy off you.
We live in the age where the capability to create videos and publish them to an audience online is now available to everyone. Technology is more affordable, information is more accessible and the opportunity that this represents for small business is massive. Using Video and channels such as You Tube to broadcast your business – gives you a competitive advantage and the ability to connect to more customers online. Sarah Dussault is an example of one business using video very well, and enjoying the benefits of her efforts in creating videos…there’s no reason why you can’t have this too.
So get started and get going now and let me know how you do.
Also, check out the interview I did with Sarah below. She’s a super cool chick. 🙂
Social Media Rocketeer