As you may be aware, Facebook changes all of the time. You may have heard of the latest upcoming change – Facebook Graph Search. What Facebook Graph Search is and what it can do not only for consumers but also for small businesses is actually one of the more positive changes Facebook has ever made.
Facebook Graph Search allows for users to connect with local business in a way that has not yet been tried in this social network. In this article, I break down exactly what Graph Search is and how it will impact businesses online.
What is Facebook Graph Search?
Facebook Graph search allows you to search Facebook for any particular type of business and filters the results based on those that your network of friends, acquaintances and family have liked or recommended. It’s kind of like google search for Facebook.
Why is Graph Search Important?
Facebook Graph search is extremely important as it transforms Facebook into a more user-integrated network. Users can share recommendations on their favorite businesses with everyone in their network with much more ease. This allows businesses to get more traffic on their Facebook pages through user recommendations. We know for a fact, that users are more likely to use products and services recommended by their friends and family. Graph Search allows for businesses to leverage this capability on Facebook to grow their businesses and make more sales.
How Does Graph Search Benefit Business?
Facebook Graph Search benefits us as businesses by providing us targeted traffic based on user recommendations. This makes having a Facebook page crucial. This expands the ability for our businesses to be found and connected with prospects who are more likely to buy from us.
How Can You as a Business Prepare for the Graph Search Feature?
The 4 things that you can do now to get ready for graph search are:
- Fill out your Page name, category, web address and About section.
- If you have a location or local place Page, update your address so you can appear as a result when someone is searching for a specific location.
- Share content directly on your Page: Only photos and videos shared on your Page can appear as results for photo and video-related searches.
- Strengthen your Page connections: Ensure you’re attracting the right people and having them interact with your content. If someone searches for restaurants in a particularly city, those that are most popular with their closest friends will be displayed first. Also, results that are similar to a searcher’s existing likes and interests may be more likely to appear. (source: Facebook)
Whilst we all wait with baited anticipation for Facebook Graph Search to be rolled out to the masses, I feel that this will be a positive change for businesses and users. Time will tell the true implications Facebook Graph will yield but for now, It is worth exploring and embracing.