If you have a business you need a website if you want more customers so that you can be seen, heard and found online. Your website is such an important marketing tool, however a lot of small businesses who have websites aren’t seeing much return for it. My 6 common mistakes small businesses make with their websites highlights things to avoid so that your website can generate leads, get you more customers and make you money!
Avoid these 6 common website mistakes many business owners make.
1. Your website lacks purpose and direction.
Many businesses waste time and money creating a website but have no idea why it really exist or how it fits into the sales funnel. As a result I see many sites where you can’t tell what the business actually offers. Sale lost. You don’t have a website for fun here, you run a business. Understand the role of your website in delivering for your business.
2. Complicated websites
Here’s a reality check. You are not Amazon.com. You are a small business and by adding too much to your website – you confuse your customer. You know what I’m talking about, I’m talking about the big flashy unrelated banner, unrelated photos, random links. You lose the sale again when you try to be everything to everyone. Keep your website simple and focused.
3. Hard to use websites
Website navigation is very important because it affects your customer’s experience. Consumers have the power of the click and if your website navigation is too complicated and they can’t find the information that they are looking for quickly – they will leave your site. Use simple navigation bars with a clear path to get to your information.
4. No way to contact you!
You would be surprised by the number of business website which don’t provide contact details or have a broken contact form. Your customer can’t reach you if they don’t have details or a means to get to you. So make sure that you provide this clearly on your site and that your forms are all working correctly.
5. Lack of Social Media Integration
It’s important to link your social media sites (Facebook, YouTube, Linkedin and Twitter) to your website. This gives your customer the chance to continue researching you and allows them to have an open dialogue with you. You can’t assume that your customers will just randomly find you on facebook, you need to make it as easy as possible for them and provide the link to click through.
6. No incentive to sign up
Having an email list customers can sign up to allows you to engage and ultimately sell to your list. Many business websites who have an email opt-in assume that customers will simply sacrifice their email and contact details out of the goodness of their hearts. Sorry my friend. Doesn’t work very well this way. You will capture more emails and details if you offer your prospect a free gift in return. The value of that gift is up to your business but the main point is that you have a higher chance of getting email and details from your prospect if you offer them what we call an ‘ethical bribe’.
Now don’t worry if you have any or all of the mistakes listed above. Acceptance is the first step to change. Now that you know, you can take steps to fixing these issues so that your website functions better to get you more leads and customers. Hubspot have a great tool to grade your website – ‘Website Grader.’It’s FREE and gives you an INSTANT report showing you how to make quick changes to improve your website and have it preforming better for you.
What other website blunders have you seen with business websites?
Love it, hate it, just let me know that you’re alive and leave a comment.
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