Native advertising is a form of paid advertising, where the advertisement follows the form and function of the media in which it is placed.
Advertisers must deliver highly valuable content that matches the audience experience of content in that same media space.
The opportunity within native advertising is not about finding new ways to interrupt users with traditional ads. It’s about delivering advertising as good as the content itself.
In this article I examine 3 examples of Native advertising done extremely well and how you can model these in your business marketing. I look specifically at how well each ad meets the criteria of: ??Form: How does the ad fit with the overall page design? ??Function: Does the ad function like other elements on the page in which it is placed? Does it deliver the same type of content experience?Read More