A common mistake that I see many businesses make is they invest all of this time and effort to set up a website and then they never add any content to it. So their website remains a ghost town that no one visits because there is nothing there to see. As a result they don’t see any traffic or leads from their website.Read More
No matter what category your business is, if you’re not engaging and sharing with an audience – you’re simply not maximising your reach or building credibility and authority to get more customers and make more sales.
So how often should you post on social media to harness the power of the social web?
Today’s Make it Work Fridays: Open Office Hours question is from Jill Weadick, from Idaho, USA.
Jill’s question is:
How often should I be posting to social media? It seems that the different social media networks require different frequencies. HELP?
There’s a social network for everything these days, but do we really need so many options?
Today’s question is from Jenny McFadden, from Sydney, Australia. Jenny’s Question is:
What social media networks should I focus on to get the most traction for my business. There are so many, what are the best ones?
Today’s question is from Doug Green, from Auburn California. Doug Question’s is:
What are the top 3 things I should be doing right now as part of my social marketing strategy? Where should I put my effort into?
This is a great question that I get asked all the time. In this week’s “Make it work Friday: Open Office Hours” I talk about:Read More
Ever wondered what on earth this Google Plus thing is? What is Google Plus? Why is everyone talking about it? How can it impact your business?
If you’ve been thinking about using how to use Facebook for your business but don’t know where to start, then you’re in luck!
In my latest webinar I’ll show you what you need to know and do to get started so that you have a solid foundation to market your business online using Facebook. Read More
Native advertising is a form of paid advertising, where the advertisement follows the form and function of the media in which it is placed.
Advertisers must deliver highly valuable content that matches the audience experience of content in that same media space.
The opportunity within native advertising is not about finding new ways to interrupt users with traditional ads. It’s about delivering advertising as good as the content itself.
In this article I examine 3 examples of Native advertising done extremely well and how you can model these in your business marketing. I look specifically at how well each ad meets the criteria of: ??Form: How does the ad fit with the overall page design? ??Function: Does the ad function like other elements on the page in which it is placed? Does it deliver the same type of content experience?Read More
I was very fortunate to attend the 2014 Traffic and Conversion Summit in San Diego. Whilst there was a lot of valuable information delivered over the days of the summit, I’ve taken the time to summarise my key take outs from the weekend.
Facebook’s overhaul of their current advertising offering continues with the latest roll out of a model that the company calls “objective-based ad buying and reporting.”
What is it? How does it impact businesses? Speak to me in human-speak please??
Our inforgraphic below, breaks it down. What you need to know, the key changes and how they impact you.
As you may be aware, Facebook changes all of the time. You may have heard of the latest upcoming change – Facebook Graph Search. What Facebook Graph Search is and what it can do not only for consumers but also for small businesses is actually one of the more positive changes Facebook has ever made.
Facebook Graph Search allows for users to connect with local business in a way that has not yet been tried in this social network. In this article, I break down exactly what Graph Search is and how it will impact businesses online.