I actually won this book as a runner up prize in Michael Stelzner’s Facebook photo contest this year. I have a good track record of winning book contest – 2/2 so far 😉 So when this book arrived in the mail, I put on my trusty book-review glasses to provide you with a chic book review for Launch: How to quickly propel your business beyond the competition. By Michael A. Stelzner.
What is Michael Stelzner’s book all about?
Michael A Stelzner, or “Mike” as I shall affectionately call him, is the founder of Socialmediaexaminer.com. His website is an information rich hub on all things social media for business. This is not a “how to set up a Facebook profile” book. No no. This book is much more valuable and strategic than that. Nor is it a fluffy, eye in the sky “conceptual” book about the social media landscape. His book “Launch” is essentially a blue print to help you grow your business using social media marketing plans – that are proven to work.
The best tid-bits?
- Paying it forward. One of the key themes that resonated with me in the book is how you can (and I paraphrase) succeed through business by helping other people with their business problems. And the way that you help people is through information in the form of good, valuable content.
- Content is king. As a social media marketer, I have always known this to be true. Mike takes it further in his book to explain how good content in the form of how-to articles, expert interviews, case studies and videos aimed at helping people resolve their problems, helps you achieve growth.
- Awesome case studies, examples and TEMPLATES!!! Mike explains his success formula to be: Good Content PLUS Others Content MINUS Marketing Messages = Growth. He uses good case studies, gives you lots of different sources of ideas and reference points. But my favourite part is the “samples” at the back, which are really templates if you ask me. You get to see examples of best in class content which you can model your own off. I found this very valuable.
I have read many social media marketing books in the last year, which have disappointed me, but Launch did not. It was very engaging and useful. The information provided was relevant for a small business owner, the action items were achievable and within reach. I recommend it to any small business owner who wants to grow their business using social media marketing and who is willing to do the distance and create and source good content. Success is in your reach. I truly believe if you implement the ideas that Mike explores in his book launch, you will see your business grow and rise to new levels. Good luck to Mike and small businesses everywhere.