Jillian Michaels is a powerhouse. Known for her work as the bad-ass, trainer on the Biggest Loser, she has done a tremendous job building her brand and empire. I have been following Jillian Michaels on facebook and twitter (in a non-stalker way…I swear!!!) for the last 12 months. With over 980 000 followers, a suite of best selling books, dvds, digital products, demand for public speaking and TV appearances the woman is clearly doing something right! By studying her success we can learn techniques to apply into our own businesses.
1.Kick ass use of Facebook. Check her out at www.facebook.com/jillianmichaels
Jillian Michaels should get a gold star for perfect execution on Facebook. Her Facebook has:
- Custom Tabs with: Customer testimonials, Free download of the first Chapter of Jillian Michael’s latest book, interactive polls and FAQs
- Buy it now store, fully utilising F-Commerce and monetizing from Facebook where she sells Jillian Michaels merchandise
- Consistent and beautiful branding. Keeping the Jillian Michaels brand very consistent and prominent.
2. Highly relevant and engaging content
With ” The Jillian Michaels Show, By Jillian Michaels” a regular free podcast show on itunes, team of top specialist writing on her blog and constant commentary on health and fitness issues – Jillian positions herself as an industry leader and expert. The wealth and quality of the information that she delivers is exceptional and exciting. If you listen to her podcast you can’t doubt the passion she has for the health and fitness industry and you just want more.
3. Consistent & regular activity
If you’re a fan of Jillian Michaels and you follow her, you know that she post very regularly. This keeps her constantly in your facebook and twitter feed and top of mind. She delivers her email newsletter every day as promised and her schedule for podcast is weekly.
4. Integrated facebook, twitter and website effort
Be it her Facebook, twitter or website everything is tied together. The branding and information is consistent and she uses the social media platforms to deliver the right content and messages to her audiences.
5. Unique and real
You can’t doubt that Jillian Michaels is a personality onto her own. That is why we love her so much. She is who she is and she is different, honest and very real. This comes through all of her marketing and through her social media efforts you start to see how genuine she truly is. And this hooks you in like it has the other 840 000 (and counting) followers.
6. Interacts and engage with followers
Every Facebook status update Jillian Michaels has attracts HUNDREDS of likes and comments. She asks for her follower’s feedback, she runs competitions and just has general conversations with her fans. Simple and effective.
7. Expansive and evolving empire
With a massive range of products on offer what I like the most is that she adapts to the market. She slowly adds more products based on what the market needs and trends.
Whilst Jillian Michaels may have momentum and fame from being a trainer on the TV show the Biggest Loser, a major part of her success comes from the drive and effort she puts behind her business. All of the techniques above are also available to you as a small business and if you implement even just 1, you will see a difference in the results you get from your marketing. So MUSH!!! and let me know how you go. Oh, and don’t forget to me leave a comment y’all!