In today’s video, I’m going to share some Facebook Live tips and cover five things you should never talk about when live streaming on Facebook. These are things that will immediately destroy any connection a viewer may have with you and it also stops them from buying your products or services. Stay tuned.
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5 things never to say on a Facebook Livestream – Video Transcript
Hi, I’m Sara Nguyen, and on this channel, I make tech and social media easier for awesome entrepreneurs like yourself. If you’re new to this channel, consider subscribing for all of the latest product reviews, social media marketing tips and training.
Facebook Live is a great way of building know, like and trust with an audience because they get to see you unedited, sharing your expertise. And just like any new relationship, there are things that you can say that will instantly kill any attraction and likelihood that your viewer would take the next step of the buying process with you.
It’s important you avoid talking about these five things at all costs. They’re salting your game, big time.
Too much information.
It’s completely fine to share stories about your life as part of your Facebook livestream. That’s a great way of letting people in on who you are and your journey. It’s what differentiates you.
Talking about your struggles, your challenges and imperfections. That’s okay and that really isn’t the problem. The problem is when you start oversharing in extreme detail, we’re talking too much information. TMI.
This particularly applies when you overshare and it’s not related to your topic or niche. Topics that are too much information include talking about having fights with your partner.
If your business is not in the relationship niche, there’s no need to do play by plays of arguments that you’ve had with your other half. Dietary practices, what you ate, what you don’t eat.
If it’s not related to what you do with the business, it’s not relevant for your audience, so leave it out. Bodily dysfunctions.
I think in general people don’t want to hear about what’s physically not working for you, let alone when you’re on a Facebook livestream. Unless you’re in the health and wellness space, it doesn’t make sense to talk about these things in graphic detail.
Too much information includes anything that is more than what you want to know about someone and is typically inappropriate. Religion or politics. Your religious views and political beliefs are your own and everyone has the right to believe in what they want.
I believe that you should pay attention to what’s going on in the world and you should stand for something. However, if you had the urge to express your opinion Facebook livestream is not necessarily the best avenue to have your say.
Politics and religion always seem to trigger arguments they get people riled up and it takes away from your message. Your Facebook Live viewers are limited to what you’ve said in the videos that they’ve seen.
If you bring up politics or religion, this slice of your worldview is all they have to go on and they start to harbor resentment if they don’t agree with your stance. And you don’t want to lose customers due to differences in political or religious opinions when it’s not even truly related to what your business has to offer.
I’m not saying that we should never talk about politics or religion. My point is your Facebook Live audience who are there to learn from you and about what you do, don’t need to engage in political or religious debates with you.
Save that conversation for your close friends where you can have a respectable, healthy discussion. If your business niche is in fact politics or religion, that obviously doesn’t apply to you.
Low self-esteem remarks.
On a Facebook livestream, you want to put your best foot forward. It’s all about letting people see you for who you are. The business journey for most people is a tough one and as a business owner or entrepreneur, we’ve all had struggles and setbacks.
It’s okay to share your story. However, what we don’t want to see is anyone on a Facebook livestream putting themselves down because business is not working out how they anticipated.
And I’m talking about negative talk saying things like: I’m not that attractive, I’m not that smart, I’m a failure. It may sound strange for me to say that to you that you shouldn’t be putting yourself down on a Facebook livestream, but I’ve seen people do it.
Whether people do it because it’s a habit or if it’s a self-defense mechanism to put themselves down before anyone else does, it’s not okay to put anyone down and that includes yourself. There’s nothing sexier and more attractive than confidence, so making sure you’re not ruining your end game with some not so confident remarks about yourself and your business.
Me, myself, and I.
Endlessly talking about yourself in person is a drag. Let alone seeing that on a Facebook livestream. It’s important to share your story to viewers so that viewers can start learning about who you are and what you’re about.
On your Facebook livestream, if you fill the time only sharing facts, stories, and anecdotes about yourself, you’ll find that people will start to tune out.
In Marvel’s The Defenders, there’s a scene where Luke Cage says to Danny Rand, “hey, why don’t you tell me again about how you punched a dragon and got your magic hand?” Danny Rand, starts retelling his story, “During the final trial of Shou-Lao, the Undying, I plunged my fist into his molten heart.” Luke cage then says, “Dude, I was kidding”.
Apart from the fact that Danny Rand and Iron Fist had been the worst things to come out of Marvel, Danny Rand is a prime example of how when talking perpetually about yourself, you come across as egotistical and self-absorbed.
Never bring your bad mood to your Facebook livestream. When you talk about your horrible day or how the kids have been unbearable or how you’ve had an exhausting week, your viewer’s pick up on your negativity and begin to feel upset as well.
This also includes talking about that events as well. Emotions are contagious. Your Facebook livestream is your opportunity for viewers to explore a business relationship with you and for you to be excited to share all the awesome things that you know will help them.
If you really want to share a bad experience you’ve had on your Facebook Live, make sure you tell your story, but then get to your content. Don’t make the whole livestream a negative rant. People are there to learn from you, so give them value.
I hope you enjoyed my Facebook Live tips. If you found this video useful, give me a thumbs up and don’t forget to subscribe to my channel.
And if you’re looking for more ways to grow your business online, download my Facebook Live Cheat Sheets. I outline all of the things you need to do to get up and running on Facebook Live even if you’ve never hit record before.
To get your hands on it, simply click on the link in the description below and thanks for watching.