5:17 Content hack 1: Livestream vs editing
8:36 Content hack 2: Repurpose your content
10:09 Content hack 3: Get help and outsource
11:42 Content hack 4: Set non-negotiable, unbreakable standards
13:43 Content hack 5: Take imperfect action
16:08 What happens if you implement these content hacks
5 Content Creation Hacks- Video Transcript
Hello, and welcome to the live stream, whether you are joining live with me now, or if you’re catching the replay. So excited for today’s topic, I’m talking about content hacks, and I’m specifically talking about how can you create more content faster while still maintaining a high-quality amount of content.
So I’m going to talk through my content hacks and strategies to help you do this. I’m going to talk about some of the biggest mistakes that I see content creators, business owners make so that you can make sure that you’re not making these mistakes as well.
And we’re going to have a lot of fun, so let’s get right into it. So for those of you who don’t know me, my name is Sara Nguyen, and I help coaches, consultants and creative pros build their business using videos.
And I live stream a lot about live streaming. Now make sure that you check out the description because I’m going to go back, put all the timestamps so you can go back and reference the sections of this video in case you miss something.
And I’ll also put links to all of the resources that I mentioned in this video. Now I want to talk about content and what I did last week. So last week, ta-da! I’m flexing a little bit. So I do apologise, but I don’t.
So last week I put out over 40 pieces of content. This included five YouTube videos, five Facebook videos, 25, Pinterest pins, five blog posts, five Instagram stories. So all of that added up is 40.
And this didn’t include the on the fly YouTube stories, the on the fly Instagram stories and Facebook stories that disappear. Now, this is a lot of content, right? And I did this without burning out.
I did this without spending 24/7 a day creating content. And I’m going to talk you through the strategies to help you do this as well. Because when I looked back at the week that I had, I was like, “wow girl, you did a lot of work”, but I did do a lot of work, but I didn’t burn out.
I still had the time to recover. I still had time to do other things in my life because my life is not just YouTube. I have a life outside of YouTube, believe it or not. And I still got to enjoy my life as well.
So I’m going to show you how to do this as well and walk you through the strategies to help you get there as well because this is just the beginning. So 40 pieces of content we’re going to take.
This will probably double by the time we’re finished with it. Maybe even triple into about 120 pieces. And I’m going to show you how you can do this without burning out.
So now that I’ve flexed a little bit, let’s talk about how the biggest mistake that I see a lot of business owners, a lot of people who are getting started into creating content for their business make, and it’s something that I like to call productive procrastination.
Now you are making this mistake if you are spending a lot of time researching the best equipment such as lighting, cameras, what else is this there? Stream decks? You name it, capture cards.
If you are spending hours, days, weeks researching, all the YouTube videos, researching on Google, searching through Amazon for the best equipment and constantly buying things or thinking about buying things and not actually creating the content.
That’s a form of productive procrastination. You’re making this mistake. You’re being productive, you’re productively procrastinating if you’re obsessing about the software to either create images or live stream with whatever it is, whatever apps it is, you’re just obsessed about it.
You want to try out 15 of them before you actually do something. And productive procrastination also looks like you if you spend all of your time doing the busy work and I’d say busy work, because when it comes to content, there’s high-value work such as spending the time being strategic, spending the time mapping out the structure and the content so that you can deliver it.
And there’s busy work that includes things like believe it or not, editing new videos, creating all your graphics and all these fiddly little things, which keep you busy, but they don’t actually help you produce a lot. So if you are doing this, I understand. I used to do it a lot as well.
And I, you know, I’m not completely perfect. I, you know, I don’t have everything tied up in a perfect little bow, but this is the biggest mistake that I see a lot of people do. And I also feel that you made this mistake and I made this mistake because it’s also a form of self-sabotage.
If you spend all this time, perfecting your content, as opposed to delivering it, then you never have to execute it. And if you never deliver anything, then you, no one can judge a piece of work that you have.
So it’s a big mistake that I see people make. I make it sometimes as well, but just to bring you your awareness to it, that it is a big problem that gets in the way of you actually delivering content. Now let’s go through my content hacks on how you can actually have what I have.
How you can actually create audio pieces of content without burning out. So the first, and you know, when I was putting these things together, I was like, should I put the best last? Or the best first? I’m going to put it first.
I’m just gonna lay it all out there. My number one tip for creating content really quickly and efficiently is to do what I’m doing right now, live stream. And let me tell you why.
Live streaming is the most efficient form of content creation. You prepare your content, you show up, you know, there’s a little bit of work to getting images and overlays, but it’s not that much work, but after the broadcast is over after you hit end recording, or end broadcast, you’re done, you don’t need to edit the video.
Whereas, when you are recording video and editing it, there’s a lot of time that goes into editing it if you’re doing it yourself. And if you’re hiring someone else to do it, that’s fine as well.
But it takes time for you to review the videos, feedback changes, them to do a revision, send it back to you and you go through this dance. Whereas with live streaming, none of that. You live stream, and the video is done.
If you’re live streaming on Facebook or YouTube, it sits on those platforms and then you can repurpose them from there. So my biggest hack into creating content faster, pardon me, I’ll just grab some water, is to live stream and live– pardon me, goodness me!
Live streaming these days is so much different to what it used to be. So live streaming now, you don’t need a big, massive setup. You can let you live stream from your phone and start live streaming to Facebook.
You can live stream using a really, you know, the devices that you already have. You don’t need a massive set up in order to start live streaming.
So my biggest hack to creating content faster is to live stream. And there’s this misconception that if you live stream, people won’t see as much value in a live stream as opposed to an uploaded video.
And I’ve been live streaming pretty much all year, particularly since COVID. And that’s just not true. I see my live stream videos get as much if not equally, or more views engagement than my previously edited videos.
So the concept that uploaded videos are valued higher than live streams it’s just not true. It’s all about the content that you deliver in the live stream. That is the important part.
So that’s my biggest, biggest, biggest number one hack is to live stream over uploading and editing videos. And I’m not saying that I’ll never ever upload and edit a video again, you know, I’m not definitely not saying that, but I’m saying as the core of actually creating lots of content live streaming.
So if we go back to my beautiful graph here, you saw that there were five YouTube videos. I multi-stream, right? So the YouTube and the Facebook videos was a multi-stream. So I did it once and I got two videos, right?
So after those two videos, then we were able to create Pinterest pins. We embedded the video to the blog to create a blog post, and then I’ll actually have something to talk about on Instagram.
So it all stemmed from a live stream. So really if I look at just one week, one video, one video produced one, two a lot, right? So you can get so much out of one live stream that, and quickly as well as opposed to editing the video.
So highly highly go for live streaming as like the number one most efficient hack to create content quickly. So hack number two, repurpose your content. Now you saw in this graph that I showed you that I didn’t go, Hmm, what should I create for YouTube?
Hmm. I should create something different for Facebook. Oh, I should create something different for my blog. No, it was the one core piece of content that I then repurposed for the other platforms, or, you know, utilise on the other platforms.
You don’t need to create different pieces of content for all the social media platforms. I would not advise that that’s not the best use of your time. And people do this.
I see people do this because they think, oh, people, you know, are following me on all the social media platforms. I need to put different stuff on there.
And that’s not true either, just because someone’s following you on Facebook doesn’t mean they’re following you on Twitter, Instagram, YouTube. And even if they are, so what? So what if they see your things a few times?
It would just remind them to go see your content, you know because it takes people a couple of times to actually see your message, see your stuff. They don’t necessarily always see it the first time.
So repurpose your content, use the same thing across the different social media platforms, but obviously adjust it for it. So obviously with, you know, an Instagram post, that’s going to be slightly different to a tweet.
So you have to adjust it for the platform, but use the same piece of content for other social media platforms. So that’s the biggest hack number two. And that’s how I got 40 pieces of content without creating 40 separate pieces.
They stemmed from the five main videos that I did now, the third piece of advice and this one is a big one, get help. I could not do this without burning out without getting help, right?
So I have people who help me on my live streams, moderators who help monitor the feed so I can deliver the content and come back to the content, come back to the comments later. I have people who help me with all of the work that’s involved in getting the video onto the blog onto Pinterest images.
I don’t do that all myself so that I can spend the time working the content. So get help. And you can get virtual assistants, you can get, you know, assistants and it doesn’t have to be a full-time job.
It could just be part-time work that you offer someone. There are lots of services that are available online to help you with this upwork.com is one, fiverr.com is one where you can get virtual assistants to help you five hours a week, 10 hours a week.
Or you can also look at students who are always hungry to learn and work and get local students to help you as well. So that’s, that’s definitely a big content hack if you want to get more done.
It doesn’t have to cost you a lot of money. You don’t have to employ someone full time to do it for you. Get help, get help. I get help. I definitely cannot do this all on my own because I want to do other things, you know?
Like, I want to go out and I want to watch movies, and I want to do other things as opposed to just creating content all the time. So get help.
And my fourth tip, well, my fourth hack for content creation is set a non-negotiable and breakable standard. You may be saying, what are you talking about?
So when I committed to creating content last week, I challenged myself to do five videos, five live streams, Monday, Tuesday, Wednesday, Thursday, Friday, all up. And I set this challenge to myself and then I put things in place so that it had to happen.
I outlined all the steps I needed to do. I got all the people involved who needed to be involved. And I made a commitment to myself that I was going to do five. If I missed a day, I was going to make it up another day, right? So doing that, making this unbreakable bond is a way that you get it done.
Now, five is probably a lot to get started if you’ve never created content before, remember I’ve been creating content on YouTube for a little while now. Maybe start off with one, maybe start off with two, if you are thinking about live streaming, but have a, you know, amount of content that you want to create, or amount of live streams that you want to do and make it non-negotiable for yourself, and then do everything, move heaven and earth to get it done, right?
And you’ll be amazed by how much content you produce when you don’t allow yourself to have any excuses. When you take complete ownership of everything that goes wrong, you’ll get it done.
And this has been the biggest change where, you know, before I said, this is non-negotiable to myself, I’d be pretty relaxed with going live. I’d be like, “oh yeah, I’m a bit tired, you know, I’ll do it tomorrow”.
And then tomorrow became a week later, became two weeks later if you know what I mean? So now that I have this commitment to myself, I’m honouring the word that I’m saying to myself and I have other people involved now so I need to show up because my assistant is showing up so that she can help me moderate the feed.
I can’t let her down and I can’t let myself down. So set these non-negotiable standards for yourself, and this will help you get it done. Now the fifth and probably my favourite one is take imperfect action.
I don’t feel that content is something that you should feel that it needs to be perfect before it goes out. If I looked at all of the videos that I’ve created over the last 12 months, I can probably pick out a good 20% where during that video, whether it was a live stream or during a recording, I felt, oh, I need to redo this.
But when I looked at it, it was kind of like, oh, it wasn’t that bad. It just felt weird at the moment. I just, you know, for whatever reason. As you create more content, as you live stream more, you get more comfortable at it and you get better at delivering content, both preparing it, both being on camera, all of it.
But you don’t get there if you don’t take the step to actually do it. So don’t feel that it has to be perfect. You don’t need fancy overlays. You don’t need fancy equipment and you don’t need to spend all this time to get it perfect.
And you probably won’t get it perfect. When you first get started doing anything, you’re not going to be really good, but you get good the more that you do it, I promise you this.
And it’s really important, particularly if you’re creating content that you understand this, that you’ll get better over time. And your perfect and the end-users’ perfect is probably different things.
So you’re probably a lot harsher than what, you know, someone watching it on the end would perceive to be the definition of a good or perfect piece of content. So that essentially wraps up my five tips.
So I talked about we talked about live streaming as the biggest hack to help you create as much content as possible.
I talked about repurposing, how you don’t need to create separate pieces of content for every single social media platform.
You can reuse them across the platforms and just adjust them. And that’s the biggest secret. That’s the biggest secret. I talked about getting help, get help. Don’t try to do it all on your own.
You can get help particularly if you’re a business, particularly if you’re a coach, creating content isn’t the only thing that’s going on in your business, right?
You need to deliver your coaching. You need to deliver your services and your products so get help. Set a non-negotiable standard for yourself, commit to amount and amount of content that you want to do and move heaven and earth to do it.
Put the mechanisms in place so that you make the success inevitable and then take imperfect action. And I think about what happens if you do this, what happens if you employ all of these content hacks that I’ve talked about today, if you employ all of these content hacks, this is what you get at least.
You get lots of content that you can repurpose that you have across all of your social media platforms, which then results in more views, which then results in more reach, which then results in people, contacting you for your products and services and buying it, which then involves you making more money, which then involves you being free, right?
So it’s this whole cycle of, if you keep at it, then that’s where the magic happens. Now, I’m just going to check the comments now. So Gail, apologies if I’m saying this wrong said, ‘I’m from Madagascar.
I’ve been very intentional about planning my content production these days, yet I still find myself spending so much time editing videos, any tips?’ one, don’t do it yourself anymore.
Get someone else to do it. There are so many services, video editors who can turn videos around. I’ve been able to get YouTube videos edited for like $20. So that is definitely worth the time of you not having to spend 48 hours trying to edit a video.
The second tip is live stream, live stream, I’m all for live streaming. Live stream is the way to go. Live streaming, so you don’t have to edit it and it’s just done. So that would be my tip for you there. Yes.
And Lauren says, ‘Yes, people feel that it’s not perfect’ it’s a big fear that it’s not perfect so don’t let the idea of “it needs to be perfect” stop you from actually creating content because you’ve got a message, someone needs to hear it and you know?
It’s all there. Hi Kevin, thanks for joining us. Hi David, thanks for joining us. Yeah, and that essentially wraps up the live stream. So if you found this video useful, give me a thumbs up.
And if you haven’t already make sure that you subscribe to my channel. I do a lot of social media tutorials. I do a lot of tech reviews and I help you really grow your business, using all of the tools available at your fingertips with an emphasis of it being on video.
And I had a lot of fun here as well. So now if you want to start working your content muscle, make sure you grab a copy of my Facebook Live Cheat Sheets.
It’s a super simple guide to get you up and streaming on Facebook live, even if you’ve never hit record before. So I’m going to put the link in the description and I’m also going to put it on the screen as well.
So thanks so much for joining me today. I hope you enjoyed this live stream and I will see you on the next one. Bye for now.