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February 13, 2014 By Sara Nguyen 23 Comments

3 Native Advertising Business Examples to Model off

Native advertising is a form of paid advertising, where the advertisement follows the form and function of the media in which it is placed.

Advertisers must deliver highly valuable content that matches the audience experience of content in that same media space.

The opportunity within native advertising is not about finding new ways to interrupt users with traditional ads. It’s about delivering advertising as good as the content itself.

In this article I examine 3 examples of Native advertising done extremely well and how you can model these in your business marketing. I look specifically at how well each ad meets the criteria of: ??Form: How does the ad fit with the overall page design? ??Function: Does the ad function like other elements on the page in which it is placed? Does it deliver the same type of content experience?

1. Target on Pinterest

The US retailer Target, launched itself on the popular social network Pinterest in 2013. With thousands of Target products pinned on Pinterest, lots of user repins, favourites and comments how does this native advertising stack up?

Target_Pinterest1

Form:

Target has matched the overall “Pinterest” design with it’s products to a tee. Every product matches the beautiful photography and vibrancy that is expected on Pinterest.

Function:

The user experience on Target’s Pinterest page is certainly matched to that of the Pinterest experience. ??Their products are pinned to boards by categories such as food, entertaining, healthy living, women’s style, beauty, home décor and wedding (just to name a few). The corresponding links take you to the page on their online store where you can purchase the item directly.

Overall this is a very good example of Native Advertising done well. Target were able to integrate all of their products in a stylish way that pertains to Pinterest. They are successfully promoting their products on Pinterest, it is being well received by the Pinterest community as demonstrated in all of the user generated pints, comments and favorites.

2. King of the Nerds on Gawker.com

The sponsored article “How to transform into a Total Nerd Babe” appeared on the site Gawker.com. At first glance it looks like a simple article on how to be a sassy nerdette. If you look closely, the article is actually a sponsored article by the television show “King of the Nerds.”

gawker_nerd

Form:

When we look at other stories on Gawker.com, what we see is a random array of stories about anything and everything from the Sochi 2014 Winter Olympics to 10 things you probably didn’t know about love and sex. ????? As peculiar as a blog post on “how to transform into a total nerd babe,” the ad fits as a “legitimate” story on the site. It looks and feels like a regular Gawker article, with compelling and relatable images. It doesn’t look like a blatant advertisement – it looks like a content piece.

Function:

Without a doubt, the story delivers the same content experience as other stories on the site as well. You would be forgiven if you didn’t notice the subtle “sponsored” reference at the top of the article.

King of the Nerds and Gawker did well to deliver this native advertising piece. It promotes the television show in the guise of a legitimate piece of content on the site, matching both form and function to classify as a good piece of native advertising. Sponsored articles done correctly are a good form of native advertising to model.

3. Oreo – Daily Twist Campaign

America’s favourite cookie: Oreo, launched a daily campaign called Daily Twist. Over 100 days, Oreo translated pop culture into sharable content with a new piece of content every single day.
They created the content especially for Facebook and Twitter and took native advertising to a very exciting level.

oreo

Form:

Whilst Oreo is kind of it’s own cult already, what they were able to do is take Oreo and make it “cool” for Facebook and Twitter. We saw the creative match that which people expected on Facebook – quirky and different. Design-wise we saw this work very cohesively.

Function:

In terms of function, Oreo made the content “talkable” and prompted a firestorm of discussion on Facebook. They saw a 280% increase in Facebook shares and connected with 150 million people on Facebook alone throughout the campaign.

A part from the fact that this campaign has won many advertising awards, what we see is a prime example of native advertising. Instead of simply pushing boring content on Facebook and twitter, they created a campaign with the intent of delivering relevant, timely and quirky content for the media they were on.

Whilst small businesses may not have the budgets to replicate campaigns to the same degree, what we can do is take these and model them into relevant versions for our own businesses.

What these companies did well, was they created the content for the media which they were promoting, instead of creating content simply to be disseminated online generically. They matched the form – in the design and the function in the quality of content to deliver high value for the users. Armed with this knowledge and a break down of what is required, we have access to the same social media networks and media to do native advertising for our own businesses.

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    By: Sara Nguyen

    Digital Marketing Strategist | Wine Lover | Coffee Addict | Geeky techy lady| 😀 Helping small businesses accelerate their business growth online.

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Comments

  1. Robin Rue says

    October 24, 2014 at 10:14 am

    I think it’s shady when an advertiser does something like that nerd girl article. It’s seems dishonest.

    Reply
  2. Dawn says

    October 24, 2014 at 1:46 pm

    There are a lot of great ideas in here. I think bloggers tend to get swept up in the need to create content, and we forget that it’s not content for content’s sake.

    Reply
    • Sara Nguyen says

      October 24, 2014 at 3:59 pm

      I think native advertising is a smart way of generating content, that has business goals in mind. If you think about it, most blog post are native ads – if they’re driving the user to opt in, or take some action on their blog site anyway. 🙂 Content needs to convert if we are going to make money from our blogs. Thanks for the comment Dawn 🙂

      Reply
  3. Becca Dorr says

    October 24, 2014 at 3:47 pm

    I disagree with Robin – if they can generate interesting content that’s still sponsored, I think it’s great! It’s not easy to create a hook with a sponsored post. I prefer it to a boring sponsored post.

    Reply
  4. Catherine Sargent says

    October 24, 2014 at 4:46 pm

    Thanks for the post. It looks like a lot of great information. I will make sure my sister reads it.

    Reply
  5. Michelle Anne de Guzman says

    October 24, 2014 at 8:21 pm

    I have to say creating interesting content that draws the reader in while still being a sponsered post is an art. Bloggers do it probably better than the best ad agency out there. Looks like companies are really starting to take notice.

    Reply
  6. Kung Phoo says

    October 24, 2014 at 8:41 pm

    Lots of really valuable information in this post!! Thanks i will take a much deeper look this weekend!

    Reply
  7. A Shutterbug's Lair says

    October 24, 2014 at 11:41 pm

    I think I better update my pinterest.. 🙂 Seems like it’s the trend nowadays..

    Reply
  8. michele d says

    October 25, 2014 at 12:33 am

    I really need to start thinking about Pinterest.I’m really slacking.

    Reply
  9. Ann Bacciaglia says

    October 25, 2014 at 12:48 am

    Pinterest looks like a great tool to be using. I will have to take a look at how i can get my Pinterest to work more for me.

    Reply
  10. Gabby O'Brien says

    October 25, 2014 at 3:43 am

    I loved the Oreo campaign! They had so many good posts.

    Reply
  11. HilLesha O'Nan says

    October 25, 2014 at 7:05 am

    I used to think Pinterest was pointless, but I have started using it more and more over the past year. Love it now! 🙂

    Reply
  12. lloydee says

    October 25, 2014 at 10:45 am

    Pinterest is like facebook you can socialize others with it.

    Reply
  13. Danielle Stewart says

    October 25, 2014 at 7:08 pm

    Wow! Great information here. So many interesting ideas and change of thinking can come from this post.

    Reply
  14. Marie Moody says

    October 25, 2014 at 8:00 pm

    Pinterest is a great place to find great things with instructions. hehehe Love your tips here.

    Reply
  15. Erica Brooks says

    October 25, 2014 at 11:23 pm

    Good information. Big or small high quality content always wins in the end.

    Reply
  16. FamiGami says

    October 26, 2014 at 6:14 am

    Interesting pages! Target on Pinterest makes a lot of sense!

    Reply
  17. WEMAKE7 says

    October 26, 2014 at 12:26 pm

    Thanks for the post. It’s very informative. Thank you.

    Reply
  18. ElizOF says

    October 27, 2014 at 1:13 am

    This was a fascinating study of how keep a brand aND it’s products interesting. Definitely could be applied to small business.

    Reply
  19. Deanna Ritz says

    October 27, 2014 at 7:07 pm

    Very interesting post! Quality always wins over quantity that’s for sure!

    Reply
  20. RalucaLC says

    October 29, 2014 at 12:11 am

    This is quite an interesting article. Makes me think of new ways to promote my small business.

    Reply
  21. Ashley Nicholas says

    October 29, 2014 at 2:04 am

    Target has phenomenal branding! They’ve completely transformed themselves over the past decade!

    Reply
  22. Kath Rivera says

    November 2, 2014 at 10:41 am

    I think targeting a social media in order to increase traffic or business profit is a must. I want to explore more on my pinterest.

    Reply

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The introverts and extroverts.
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All ethnicities, ages, sizes, and histories.Why not you, too?#fempreneurs  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
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You’ve seen the quote…Comparison is the thie You’ve seen the quote…Comparison is the thief of joy.All the gorgeously curated Instagram squares and perfectly styled YouTube videos will get you in comparison mode pretty easily.(I totally get it ——> says the woman who has been told that she’s either ’too Asian’ or ‘not Asian enough’ her whole life.)When you see other successful businesses posting on social media…...it's easy to let your reptilian brain take over…...and to start thinking that success is limited to only a few people in the world.Unfortunately, once you start thinking down that path…...you open yourself up to believing that you aren't good enough.I’ve seen too many incredible coaches, consultants and creatives get bogged down by allowing themselves to believe:"I’m not enough. I don’t have what it takes."But you can choose to do things differently.Do you think that Patty Jenkins, Director and Writer of Wonder Woman looked up and said, “Well, Wonder Woman has already been done…guess I’ll just go home and not make a new, amazing movie?”What if she had done that?!The truth is…...if you want to transform your business, livestream, put yourself out there and see the growth that you deserve, you need to stop comparing yourself to other people.Or like our school teachers used to say…

Eyes on your own work.#beyourownboss #bosswoman #hersuccess #savvybusinessowners #womenceo #womenwhodo  #womenwholead #womeninbiz #businessgrowth #businesssuccess #entrepreneurgoals #entrepreneurlife #goaldigger #solopreneur
We make time for what we want. I'm calling it as i We make time for what we want. I'm calling it as it is. You can livestream effectively in 15-20 minutes a day...and *basically* for free using your mobile device. As one of the most efficient ways of producing content, building authority and generating trust and leads...why wouldn't you start your live journey? :)#fempreneurs #bosswomanmindset  #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #marketingstrategist #aspiringentrepreneur #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators #onlinecoursecreator #hersuccess #womenceo #solopreneurs #entrepreneurher #buildingmyempire #businesstraining
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They do things to keep moving forward…⠀⠀⠀⠀⠀⠀⠀⠀⠀...even if they don’t feel ready…⠀⠀⠀⠀⠀
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...even if they’re not sure about what others will think...⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀...they don’t “wait until everything is perfect.” —> They take imperfect action.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀How will you take imperfect action this week?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your livestreams, whether you’re on YouTube or F Your livestreams, whether you’re on YouTube or Facebook (or multi stream like me) should be generating desire for your products/services.
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If they’re not…you may be focusing on the wrong things. It’s not the best light, camera or fancy animated overlay that makes a good livestream…yet this is where most people spend their time obsessing over.
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Your content and how you deliver it will be the difference between a successful livestream strategy vs going live for the sake of going live…and seeing no results.
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One of the comments I get most often is…"Sara, One of the comments I get most often is…"Sara, you’re such a natural in front of the camera. I could never do that."And I find that rather amusing.Why? Because that was NEVER me.I was always the person behind the scenes — producing other people’s shows and webinars and livestreams.And you know what?I was comfortable.Comfortable with my job. Comfortable with my life. Comfortable all around, really.And that comfort made me feel safe.… but it also ate me away inside.Why? Because I knew I had a message to share, and I knew I could be in front of the camera sharing it… instead of stuck in the background building someone else’s dreams.But alas, it stayed that way far longer than I want to admit.And it stayed that way because of my own limiting beliefs — because of all the little stories I kept telling myself.Every time I thought about getting in front of the camera, a little voice would pop in my head and say:"What makes you think you’re good enough to be on camera?"It was torture.And it wasn’t until I overcame my limiting beliefs that I began to see real change.The truth is…I’ve never been ‘natural on camera’ or ‘made for the screen.’I worked very hard to develop these muscles… especially as an introvert who’s naturally shy and insanely awkward.It was very challenging for me.But it was also the thing I knew I had to do if I ever wanted to rise above.

Right now, you may be at the time in your life when you’re finally saying "No" to mediocrity, lame excuses, and all the so-called barriers standing between you and greatness…And finally saying "Yes!" to the specialized knowledge, strategies, tools, and techniques that can take your business and career to the next level.You’re becoming someone who won’t settle for anything less than you deserve.So hit record, go live and get that thing out into the world.#fempreneurs #coursecreator #ceomindset #businessstrategist #onlinebusinesscoach #bossbabemovement #sheconquers #womanceo #buildyourbusiness #ceolife #womenwholead #fempreneur #buildinganempire #beingboss #digitalcoursecreator #growyourbiz #businessmoves #coursecreators #businessgrowthstrategy #onlinecoursecreators
When it comes to putting yourself out there, I sti When it comes to putting yourself out there, I still feel nauseous before a livestream or hitting record.
Despite these feelings…it’s about continuing to show up for the people that you want to serve…even when it’s hard. And it’s always hard.
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If you keep going live and you keep hitting that record button…things start to happen. You get better at being on camera, you feel more confident, your audience see you and connect with you more and you can finally start moving the needle in your business with more reach, leads and sales.
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But you deny yourself and your audience the chance of any video magic…if you don’t take action.
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Take action my friend. No matter how imperfect you feel. No matter how uncomfortable you feel. With every opportunity, no matter what happens you will continue to learn and grow.
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#doneisbetterthanperfect Stop thinking that every #doneisbetterthanperfect
Stop thinking that everything needs to be perfect for your livestreams/videos. Perfection doesn’t exist. Create. Put it out there....and give yourself a chance to connect and impact people. #youvegotthis
Friendly reminder in case you’ve forgotten, with Friendly reminder in case you’ve forgotten, with all that is going on in the world right now.#sundaymotivation❤️ #bossbabequotes #risingtidesociety
Write down your ideas. I use the Notes app on my i Write down your ideas. I use the Notes app on my iPhone when I get ideas and then I can reference them when I’m on my computer as well. I also use Google Keep...so I can sync thoughts and ideas across my mobile and computer.I found that I’ve forgotten less ideas this way...you know that stroke of genius you get...that you swear you won’t forget about...until you do...lol 🤣I get ideas for videos and content all the time. Mostly when I’m about to fall asleep 😂...so I write them down and then later, I verify that there’s search volume/data to warrant a video. I believe in using data and not just our emotions (feels) to guide what we should create.I don’t always follow this workflow. Sometimes I look up trends and data volume first to give me inspiration on what content to create.And that’s ok too. As long as you’re creating...there’s no perfect formula or method.#contentideas #contentisking #contentisqueen #contentiseverything  #videoideas
Hey coaches, consultants, creatives...have a Q you Hey coaches, consultants, creatives...have a Q you'd like answered about livestreaming, social media or content creation? I'm considering doing a Q&A session...so submit your Q's and I'll look at covering it in a livestream :)
Link to the form in bio and here: https://forms.gle/bC6TBJfbkUwzMFvm7
Hello #weekendvibes ... brunch date. Zucchini frit Hello #weekendvibes ... brunch date. Zucchini fritters, poached egg, smoked salmon and #coffee (of course) 😍
#weekendbrunch
Behind the scenes. Dave helping me test out my set Behind the scenes. Dave helping me test out my set up the evening before a morning livestream. Yes, that’s a McDonalds cup...accompanied my shaker fries and nuggets (off screen)😛🍟#behindthescenes #mustbelove
🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋 🙌🙌🙌🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️🙋🏻‍♀️ Me. You get better the more you execute.
Oh what a glorious mess 😝. I’m livestreaming Oh what a glorious mess 😝. I’m livestreaming about how to livestream with your DSLR. So if you want to use your DSLR camera as a webcam...I’ll show you how. You know the drill. Link to my YouTube channel in bio to join me live...or for the replay.#contentcreation #contentcreation #livestreaming #livestreamsetup #messydesk #videogear
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